Lifetime gross profit divided by acquisition cost.
GO-TO-MARKET
Distribution Efficiency Calculator
Test whether customer acquisition economics support a repeatable distribution strategy.
LIVE BUSINESS CASE
Distribution efficiency
7×
7.5-month CAC payback with a 7× LTV/CAC ratio.
Gross-margin lifetime value including account expansion.
Annual contract value after direct delivery cost.
- Customer lifetime is approximated from monthly churn.
- Expansion is applied as a conservative lifetime value adjustment.
- The model excludes financing cost and sales-capacity ramp time.
Independent OwnerLens model inspired by strategic themes from Zero to One; not affiliated with the authors or publisher.